Museum Shop The White Ox

Where Douwe Egberts once started!

The White Ox - Go back in time in the oldest Douwe Egberts store

In the middle of shopping street the Midstraat stands the oldest and probably best known Douwe Egberts shop in the country: De Witte Os. When you step inside it is like going back in time. Smell, taste and look at the colonial wares of yesteryear. There are still old-fashioned items going over the counter. From coffee and tea, to old-fashioned sweets and even snuff tobacco!

Available 'luxury products' in De Witte Os

  • Fresh roasted coffee
  • Loose tea in various varieties
  • Polka dolls
  • Liquorice
  • Anijs
  • And many other "luxury products


In 1871 the firm bought Wed. Douwe Egbert's son bought the premises as a wholesaler for colonial goods. The furnishings, blue ceiling beams, limestone walls and the wooden floor show what it looked like at that time. The shop was severely damaged in 1881 by a devastating fire in the centre of Joure, but has since been repaired. In the decades that followed, Douwe Egberts grew from the Midstraat into a world concern.

Free entrance

The Witte Os is located at Midstraat 97. Entrance to De Witte Os is free. From the shop you can walk to the counter of the museum. There you can buy a ticket for the rest of the museum, where you can experience the whole story of Douwe Egberts. The opening hours of De Witte Os are the same as the opening hours of the museum.

99th KLM cottage!

KLM businessclass customers receive a beautiful Delfsblue mini house filled with gin on every flight. Every year KLM issues a new house. In 2018 it was De Witte Os! The house was festively unveiled in Joure by the CEO's of KLM and JDE. The film below was screened in the airplanes of KLM. Proud!


Van De Witte Os for home

Did you know that? The coffee sold at De Witte Os, freshly roasted in the museum roasting house every week? A delicious fresh cup of coffee!