The White Ox

Taste the start of Douwe Egberts

Museumwinkel De Witte Os

Terug in de tijd in de oudste Douwe Egberts-winkel

Midstraat 97, Joure

In the middle of shopping street the Midstraat you will find the oldest and probably most famous Douwe Egberts store in the country: De Witte Os, part of Museum Joure. When you cross the threshold you go back in time. Admire, smell and taste the colonial goods of yesteryear - which are still passed over the authentic counter daily. From tea and freshly roasted coffee to old-fashioned sweets and even snuff.

Traditional 'luxury products'

  • Exclusive coffees from the museum roastery
  • Various types of loose tea
  • Traditional delicacies, such as licorice and aniseed
  • Gift Packaging

Free entrance

De Witte Os is located at 97 Midstraat, a little museum in itself. Admission to De Witte Os is free. From the store you can walk through to the museum counter. There you can buy a ticket for the rest of the museum, where you can experience the whole story of Douwe Egberts and other Jouster crafts. The opening hours of De Witte Os are normally the same as the opening hours of the museum.


In 1871 the firm bought Wed. Douwe Egbert's son bought the premises as a wholesaler for colonial goods. The furnishings, blue ceiling beams, limestone walls and the wooden floor show what it looked like at that time. The shop was severely damaged in 1881 by a devastating fire in the centre of Joure, but has since been repaired. In the decades that followed, Douwe Egberts grew from the Midstraat into a world concern.

99th KLM cottage

KLM businessclass customers receive a beautiful Delfsblue mini house filled with gin on every flight. Every year KLM issues a new house. In 2018 it was De Witte Os! The house was festively unveiled in Joure by the CEO's of KLM and JDE. The film below was screened in the airplanes of KLM. Proud!


Coffee expert Sipke

He was a melangeur (flavor maker) at Douwe Egberts for many years and traveled all over the world for that. Now Sipke is a coffee roaster at Museum Joure. Read about the life of a true coffee expert and taste his coffees.

Enjoy Sipke's coffees at home? Buy them at museum store De Witte Os or online.

Douwe Egberts melangeur Sipke


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